How to create a Strategic Position for your Company – free article courtesy of ArticleCity.com
Apr 20, 2010 in
General
How to create a Strategic Position for your Company
by: Abe Cherian
A strategic position statement is kind of like a statement
for your company. You want to explain this statement how
you view your company and how you view it within the rest
of your marketplace.
Circuit City is a good example. It’s an electronic
department store that is making excellent profit margins
while their competition is going out of business. They’ve
taken a unique strategic position, being number one in
service and taken that all the way down to their USP which
is “Service Above Beyond All That Is Expected.”
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