Having an automated customer service is a very appealing interactive internet marketing technique for anyone seeking an online business. It definitely helps increasing the revenues, getting more customers and improving the quality of the products. However, it is not enough to rely solely on the automation part to serve the customer or prospect. A personal touch should always be added to the communication in order to keep a long term business relationship. In this article, I will illustrate the Do’s and Don’ts when using the automated customer service that you, as an online business owner, should definitely consider to grow your business and stay ahead of the competition.

Automated Customer Service Do’s

The next step that should immediately follow the creation of your website is establishing an automated customer service. It is a vital interactive internet marketing technique that would increase your revenues. This step should be the start of your advertising campaign. With today’s advanced internet tools, this automation can be easily achieved by signing up with an auto responder service. One of the most popular is GetResponse. The beauty of such service is that a one time set-up is needed to create your marketing email campaign. Then it becomes automatic each time a prospect opts in to the website. Such campaign typically consists of follow-up messages that include welcome notes, full description of your business and your product, a step-by-step walk of the website contents and any additional special offers that you want to convey to your prospect or customer.

I would highly recommend to also use as many of the features as you can that an auto responder service offers. You can add video and audio to your emails so you get more personal with your customers. Another good feature is creating surveys to collect valuable feedback from your customers, and using the email analytics to track all activities on your website. This will help you build statistics that would guide you to improve your business process. One good feature I like is integrating the auto responder with your blogs and Twitter so that your customers get instant posting updates, and links to your latest news and offers.

Automated Customer Service Dont’s

You should not rely exclusively on serving your customers via automatic emails. This interactive internet marketing technique is saving you a substantial amount of time with the automation process, so take it to your advantage to get even closer to your customers on a personal level and let them feel that they are dealing with real people who care about satisfying their needs. Otherwise, your customers will be very frustrated having to deal with you by only getting auto-replies whenever they need assistance. There are multiple ways to add a personal touch to your communication, like adding a small thank you note with each purchase or opt in, sending holiday or birthday greetings using videos or postcards, making your contact information easy to find and giving the customers a fast way to reach and speak to you or a live representative of your business. Give a chance for your customers to voice their opinion by talking to them in person. You can actually create a more solid Frequently Asked Questions (FAQ) section on your website based on their valuable feedback using such communication. This will save you more time long term and grow your business faster.

Chadi El Chemali is an Internet marketer who loves sharing his online marketing passion with people by helping them to implement a successful online business.  To learn more about Chadi El Chemali and his team of  Marketing Mentors Click Here.

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